Choosing a marketing agency is a decision that often commits months of budget. A good selection starts not with the agency, but with clarity about your own goals.
Define the goal before you shop
Are you after more awareness, more leads, or more online sales? These goals call for different skills. An agency strong in SEO is not necessarily the best at paid advertising or brand content.
What to ask
- Concrete examples of work in your sector or for your type of client.
- How results are measured and how often you receive reporting.
- The cost structure: retainer, hourly, or a percentage of ad spend.
- Who will actually work on your account, not just the sales team.
Signals to watch
Be wary of guaranteed-results promises, jargon that hides substance, and long contracts with no exit clause. A good agency clearly explains what it will do, why, and how you will know if it is working.
Language and proximity
In Montreal, the ability to work in both French and English is often essential, as is an understanding of the local market. Proximity also makes meetings and collaboration easier.
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